Dangal Chinese Translation growth
June 24, 2017 Comments Closed

How Dangal In Chinese Translation Became Huge Box Office Hit?

Posted by: onJune 24, 2017

Gone are those days when movies used to get lost in languages. A mega hit of Dangal In Chinese easily tells the importance of Bollywood movie translation that not only retains the legacy and entertainment part but also helps in generating global presence with maximum revenue. Can you believe that in just 21/2 weeks that this Indian movie earned a grossing profit of $112 million? Bravo isn’t it, this covey the affluence and influence of having translation in your business that could break all barriers of communication and lets the art prevail in wider market.

How Dangal Earned In China?

China is one of the most potential and innovative country that leaves no chance to surprise the globe. All you need is the right strategy to approach the audience and that’s it, your business or work gets noticed and profited. This is where organizations seek assistance of Certified Chinese Translation Services for better reach and to make their masterpiece a mega sensation.

Aamir Khan surely saw the great potential for his blockbuster Movie Dangal and took a chance to adapt the entire movie with accurate phrase, scripting, subtitling, dialogues and the ultimate result was- it became highest earning non Hollywood movie in China. Here are the challenges that experts usually faces in movie translation in Chinese language:

• Getting The Right Dialogue Without Hindering The Meaning And Quality
• Retaining The Same Level Of Meaning And Feeling
• Coming Up With Accurate Scripting And Subtitling
• Lip And Audio Synchronizing For Better Results

In order to gauge the optimal reaction to audience at theaters, there were several subtitling translators tips considered for better movie script.

How Translation Becomes Helpful?

In a business world translation is considered as vital investment for better position and to create wider reach. This same principle applied here also that helps majority of Hollywood and Bollywood movies to create great impact in China’s theater. By redefining the quality of movie, producers are getting assurance for better adaption prior to any cultural context. It is beneficial because it helps in:

Appealing To A Mainstream Of Audience

• People Feels Relax When They See Their Actor And Actress Speaking The Native Language.
• It Results In Better Entertainment And Creates A Room Of Comfort
• There’ll Be Less Stressed About Who Said What And When?
• Lip-Sync Dubbing Also Retains National Identity And Independence
• In Future, It Automatically Appeals More Audience And Gives Chance For More Artists

Helps in localization

• Localization Is Imperative For Any Type Of Entertaining Business For Market Acceptance
• Producers often consider this an important task to make sure that nothing is sound offensive
• Correct choosing of phrase so that originality is maintained.

Cultural References

Certain Things that are being said humorously can create negative impact but translated movie can make audience understand joke in better way. There are some words and sentence of phrase that generates different meaning and sometimes it’s quite offensive. In order to retain goodwill and maintain harmony atmosphere, translation becomes necessary.

It would be better that you get familiar with major challenges in Translation that each entertainment business faces these days. One must understand that no film translation is accurate enough but we can decline its inaccuracy to that it can be enjoyed globally. Dangal was certainly the best movie that deserves to get attention of all around the globe and it did actually. In China, this movie is being loved by many people as we share a wrestling history with them. But one must not neglect cultural, ideological, economic, and political elements because without thorough understanding of these, you won’t be able to resonate properly among your targeted audience.


  About

Aarti Tandon is an experienced translator that helps organization on freelance basis and specialized in providing accurate marketing and cultural direction in foreign economy. Through blogs, she brings latest insight and guidance to all entrepreneurs or individuals that are extremely helpful.


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